Lookbook | Principle M 2024 Early Spring

Double Breasted Trench Coat - Khaki

Designed in a classic raglan sleeve for easy fit over casual attire or suits. Our double breasted design is longer than the single trench, meant to cover the knees for added warmth and protection from the elements.

Made with a 100% cotton gaberdine, our trench coats are water and wind resistant and make the perfect outerwear piece for the transitioning seasons. They also include a removable quilted liner for additional warmth when needed

Single Breasted Trench Coat - Navy

Made with a 100% cotton gaberdine, our trench coats are water and wind resistant and make the perfect outerwear piece for the transitioning seasons. They also include a removable quilted liner for additional warmth when needed.

Classic, timeless, elegant

Lady’s Trench Coat

Wool Gaberdine MTM Double Breasted Trench Coat

Cotton Gaberdine MTM Double Breasted Trench Coat

Two-Tone Suit

Introducing our RTW two-tone suit that is woven with red and olive to create a chameleon like effect under the sun. Whereas indoors or under artificial light, it looks like a beige herringbone suit. This is a great option for those who like wearing suits and are looking for something slightly more casual.

We designed the suit with a classic 3-roll-2 front button closure and 4 functioning sleeve buttons with natural horn buttons. Notch lapels, jetted pockets with flaps and double vents. Half canvased with no fusing. We made the jacket half-lined in the back to show the reverse side of the fabric, which is more red than the facing.

The trousers are made with adjustable tabs to cinch the waist (up to 3cm or 1 inch), single pleats and a cuff. The waistband also has buttons for braces.   

New Spring Shirt Collection

Avocado shirt

Indigo shirt

Hokkaido shirt