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PRINCIPLE M 5/28/24 PRINCIPLE M 5/28/24

Lookbook | Principle M 2024 Spring/Summer

PRINCIPLE M 3/22/24 PRINCIPLE M 3/22/24

Lookbook | Principle M 2024 Early Spring

Justin Kwan 7/18/23 Justin Kwan 7/18/23

Suit Geek Dinner | Grand Hotel de Pekin

PRINCIPLE M 7/5/23 PRINCIPLE M 7/5/23

Ask PM | How To Pick A Tan Suit?

Justin Kwan 7/2/23 Justin Kwan 7/2/23

Beauty of Bespoke Ep.01 — Addressing a Forward Shoulder for Maximum Comfort

How we adjust the forward shoulder to add maximum comfort on a bespoke suit fitting

PRINCIPLE M 6/20/23 PRINCIPLE M 6/20/23

Suit Geek n.21 - Mr. Wang Yuteng - A Man of Many Voices & Blazers

Justin Kwan 6/8/23 Justin Kwan 6/8/23

Watch ｜ Rolex “Turn-On-Graph”

Justin Kwan 5/28/23 Justin Kwan 5/28/23

Suit Ride III - Through Old Beijing

Suit Ride n.3 - Drum & Bell Tower, past the Forbidden City and on to Susu

Justin Kwan 5/26/23 Justin Kwan 5/26/23

7 Ways to Wear our Navy Bombay Jacket

PRINCIPLE M 5/26/23 PRINCIPLE M 5/26/23

New Arrival |Vintage Kimono Pocket Squares

Principle M Vintage Kimono Silk Pocket Squares

PRINCIPLE M 4/20/23 PRINCIPLE M 4/20/23

Introducing The “Bombay” Jacket

RTW Bombay Seersucker Suit Jacket 2023 Spring Summer SS23

PRINCIPLE M 3/30/23 PRINCIPLE M 3/30/23

New Arrivals ｜ PRINCIPLE M 23SS Chino Collection

PRINCIPLE M 3/18/23 PRINCIPLE M 3/18/23

Watch ｜ Sublime in Every Detail - Patek Philippe 5035

PRINCIPLE M 2/25/23 PRINCIPLE M 2/25/23

Watch | A Piece of Universe on Your Wrist - Universal Geneve

Justin Kwan 2/9/23 Justin Kwan 2/9/23

Suit Geek Dinner Party | Sake Edition

PRINCIPLE M 1/18/23 PRINCIPLE M 1/18/23

Watch | Rose-Colored "President's Watch" - Rolex Day-Date