• Free World-Wide Shipping on orders over $300 to Celebrate 11 years in Business

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Limited Edition Suede Lambskin Kruger


2024 Lookbook

Our latest Products

Limited Edition B&Tailor Timeless Blouson in Brown Wool $800

Limited Edition B&Tailor Timeless Blouson in Navy Wool $800

Made To Measure Consultation

A Decade in Review

For PRINCIPLE M, the year 2023 held a great significance. It meant that we officially crossed the first decade in menswear as a brand. From youthfulness to maturity, we are about to open the next chapter.

We put together a video to review the good times, the memories, the development and journey it has been in building not just Principle M & the clothing, but the team and the community as well. 

As we embark on the next decade, we are excited to continue to strive to deliver outstanding products and services to our customers.

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